mandate

Act One needed a brand identity that seamlessly blended traditional theatrical elements with modern, innovative design.

design thinking

I wanted to capture the essence of Act One’s unique culture, a fusion of classic theatre and modern flair. Reflecting the company’s dynamic blend of tradition and innovation, creating a vibrant and grounded brand identity.

design making

The logo design was inspired by the traditional ghost light left on stage during show breaks. I used a bold yellow and black color scheme to convey energy and creativity. A sans serif typeface was chosen for a modern approach. The logo is dissected and integrated through-out the branding, with the yellow rectangles serving as a key graphic element, reinforcing the brand’s identity and creating a sense of cohesion across all visual materials